Ultimate Guide To Tower 28: Everything You Need To Know

Ultimate Guide To Tower 28: Everything You Need To Know

Tower 28 is not just a brand; it's a movement that has redefined beauty standards while prioritizing inclusivity, clean ingredients, and skin health. With its roots firmly planted in the ethos of creating products that cater to sensitive skin, Tower 28 has quickly risen to prominence as a favorite among beauty enthusiasts and dermatologists alike. From their best-selling lip glosses to their game-changing facial sprays, the brand has become synonymous with innovation and affordability in the beauty industry.

Named after a lifeguard tower in Santa Monica, California, Tower 28 reflects the laid-back, sunny vibes of its origins. The brand has carved a niche for itself as a clean, cruelty-free cosmetics label, certified by the National Eczema Association (NEA). It is one of the few beauty brands that effortlessly combines high performance with skin-friendly formulas, making it a go-to choice for those with sensitive or eczema-prone skin. Tower 28 products are not only fun and easy to use but are also free from harmful chemicals, ensuring that beauty doesn't come at the cost of health.

In this comprehensive guide, we’ll delve into every aspect of Tower 28, from the brand's history and philosophy to its standout products, and even answer some of the most frequently asked questions about the brand. Whether you're a seasoned fan or a newcomer curious about what makes Tower 28 so special, this article is your one-stop resource for everything Tower 28.

Table of Contents

What is Tower 28 all about?

Tower 28 is a beauty brand that has taken the inclusive and clean beauty movement to the next level. Its products are designed for everyone, especially those with sensitive skin. Certified by the National Eczema Association, Tower 28 offers a range of makeup and skincare products that are free from harmful chemicals and irritants. The brand's mission is to create high-performance beauty products that prioritize skin health while being fun and easy to use.

How did Tower 28 start?

Tower 28 was founded by Amy Liu, a veteran of the beauty industry, who struggled with eczema and sensitive skin throughout her life. Amy realized there was a gap in the market for beauty products that catered to people with skin concerns like hers. Determined to fill this void, she launched Tower 28 with the goal of creating clean, effective, and affordable beauty products that everyone could enjoy, regardless of their skin type or condition.

Personal Details of Amy Liu

Full NameAmy Liu
ProfessionFounder of Tower 28
Known ForInclusive and Skin-Friendly Beauty Products
NationalityAmerican
Launch Year of Tower 282019

Tower 28’s Brand Philosophy

At its core, Tower 28 believes in creating beauty products that are safe, effective, and inclusive. The brand's philosophy revolves around three main pillars:

  • Skin Health: Every product is designed to be gentle on the skin and is free from harmful ingredients like parabens, sulfates, and synthetic fragrances.
  • Inclusivity: Tower 28 is committed to offering products suitable for all skin tones and types, ensuring that everyone feels represented.
  • Affordability: Unlike many clean beauty brands, Tower 28 ensures that its products remain accessible to a wide range of consumers.

What Makes Tower 28 Unique?

Tower 28 stands out in the crowded beauty market for several reasons:

  1. NEA Certification: The National Eczema Association has certified many of Tower 28's products, a rare feat in the beauty industry.
  2. Clean Beauty Standards: The brand adheres to strict ingredient guidelines, ensuring that all its products are safe for sensitive skin.
  3. Vibrant Packaging: Tower 28's colorful and playful packaging resonates with its youthful and inclusive brand image.
  4. High Performance: Despite being gentle on the skin, Tower 28 products deliver exceptional results, making them a favorite among makeup artists and beauty enthusiasts.

Top Products by Tower 28

Tower 28 offers a curated range of products that cater to various beauty needs. Here are some of their standout offerings:

  • ShineOn Lip Jelly: A non-sticky, moisturizing lip gloss that comes in a variety of shades.
  • SuperDew Highlighter Balm: A clear highlighter that gives a natural, dewy glow without glitter.
  • BeachPlease Cream Blush: A versatile cream blush that can also be used on the lips.
  • SOS Daily Rescue Facial Spray: A soothing spray that calms irritated skin and reduces redness.

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